About Roya Group
Built On Trust, We Source Only The Best
Roya means dream - and for us, it represents exactly that.
We are building Roya to become a trusted food import and export group, known for better products, better presentation, better value, and dependable supply.
Our work is mainly focused on wholesale and trade customers, but through our partnership with Rubiland, we can also offer our products directly to retail customers through home delivery.
What Roya Is About
Roya Group was created to do sourcing differently. We look for products that offer stronger quality, better packaging, and real value for customers.
We want every product in the Roya range to feel carefully chosen, not randomly added. Whether it is placed on a shop shelf, used by a hospitality business, supplied to a distributor, or shipped internationally, it should represent the standard we want Roya to be known for.
Discover Roya
Learn more about the story, values, people, and sourcing approach behind Roya Group.
Our Story
Learn how Roya began, what the name means, and why we are building this company with such a clear long-term vision.
Our Values
See the principles that guide how we work with customers, protect trust, and handle every order with care.
Our People
Meet the team behind Roya and the people helping build our customer relationships, operations, sourcing, and growth.
Our Sourcing
Understand how we choose products and why every item has to earn its place in the Roya range.
What We Stand For
Roya is built around simple principles: choose better products, communicate clearly, and build relationships that last.
Better Products
We look for products with strong quality, better ingredients, attractive packaging, and a clear reason to be chosen.
Customer Trust
Trust matters in every order. We want customers to feel confident before they buy, supported during the process, and satisfied after delivery.
Reliable Supply
We care about clear timelines, accurate orders, practical communication, and long-term supply customers can depend on.
Our Direction
Built for Trade, Available to Homes
Roya Group is mainly built for wholesale and trade customers. This includes grocers, retailers, hospitality businesses, distributors, and international buyers.
At the same time, through our partnership with Rubiland, we are also able to offer our products directly to retail customers through home delivery with our partner couriers.
Our Standard
Every Product Has to Earn Its Place
We do not want to sell products just because they are available. We want products that make sense for our customers and reflect the standard of the Roya brand.
If we would not confidently stand behind a product ourselves, we do not want to sell it.
How We Work
Our approach is simple. Source carefully, communicate clearly, and protect the trust customers place in us.
Source Carefully
We search for products with stronger quality, better presentation, and competitive value.
Think Commercially
We choose products that can work for real customers, real shelves, real menus, and real trade orders.
Communicate Clearly
We aim to keep customers informed about products, pricing, order requirements, delivery, and next steps.
Build Long-Term
We want customers, suppliers, and partners to grow with Roya for years to come.
Learn More About Roya
Explore our story, meet the team, or get in touch to discuss how Roya can support your business.